Defining Design Offerings: The Importance of “What” in Simon Sinek’s Golden Circle

The final piece of Simon Sinek’s Golden Circle is the “What” – the tangible design services and products you offer. For designers, clearly defining and communicating their “What” is essential for attracting the right clients and ensuring business growth.

The Importance of “What” in Simon Sinek’s Golden Circle

Your “What” includes all the deliverables and services you provide, such as branding, web design, or illustration. By explicitly stating what you offer, you help potential clients understand exactly how you can meet their needs. This clarity is crucial for marketing your services effectively and standing out in a competitive market.

Below are some examples of the question I like to use with my clients

1. What are the key messages you want this design to convey?
   • This question focuses on the specific messages, themes, or values that the client wants the design to communicate.
2. What are your preferred design styles or inspirations?
   • This question seeks to understand the client’s aesthetic preferences, including any examples or inspirations they have in mind.
3. What are the technical requirements and constraints for this project?
   • This question addresses any practical considerations, such as formats, sizes, deadlines, and budget constraints that need to be taken into account.

A well-defined “What” not only attracts clients but also streamlines your business operations. It ensures that both you and your clients have a clear understanding of expectations and deliverables, leading to more successful and satisfactory project outcomes.

For further information, see Simons websites