The “How” of Design: Applying Simon Sinek’s Golden Circle Framework

Simon Sinek’s Golden Circle framework doesn’t stop at “Why.” The “How” is equally crucial, especially for designers looking to differentiate themselves and add unique value to their work. The “How” represents a designer’s unique processes, methods, and principles that define how they execute their vision.

Simon Sinek’s Golden Circle Framework

By clearly articulating their “How,” designers can communicate what makes their approach distinct and effective. This clarity can attract clients who value and align with the designer’s unique methodologies, whether it’s a collaborative approach, innovative techniques, or sustainable practices.

Understanding and defining your “How” enhances your ability to deliver consistent and high-quality results. It sets expectations and builds trust with clients, leading to smoother project workflows and stronger professional relationships.

Below are some examples of the questions I use with clients.

1. How do you see this design project fitting into your overall marketing strategy?
   • This question aims to understand how the design work will integrate with and support the client’s broader marketing efforts.
2. How will you measure the success of this design project? Return on investment (ROI)
   • This question helps determine the client’s metrics for success and how they will evaluate the effectiveness of the design.
3. How would you like to collaborate throughout the design process?
   • This question clarifies the preferred methods of communication, feedback, and collaboration, ensuring a smooth workflow.

For further information, see Simons websites