Category: Why How and What

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Nick Welbourn On August 21, 2024

Integrating “Why, How, and What” for Effective Design Marketing

Integrating Simon Sinek’s Golden Circle framework – “Why, How, and What” – can significantly enhance both your design practice and marketing efforts. Here’s why every designer should consider adopting this approach: Starting with “Why“: This foundational element fuels passion and purpose in your designs. It helps you create work that resonates deeply with clients and […]
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Nick Welbourn On August 14, 2024

Defining Design Offerings: The Importance of “What” in Simon Sinek’s Golden Circle

The final piece of Simon Sinek’s Golden Circle is the “What” – the tangible design services and products you offer. For designers, clearly defining and communicating their “What” is essential for attracting the right clients and ensuring business growth. The Importance of “What” in Simon Sinek’s Golden Circle Your “What” includes all the deliverables and […]
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Nick Welbourn On August 7, 2024

The “How” of Design: Applying Simon Sinek’s Golden Circle Framework

Simon Sinek’s Golden Circle framework doesn’t stop at “Why.” The “How” is equally crucial, especially for designers looking to differentiate themselves and add unique value to their work. The “How” represents a designer’s unique processes, methods, and principles that define how they execute their vision. Simon Sinek’s Golden Circle Framework By clearly articulating their “How,” […]
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Nick Welbourn On July 31, 2024

Embracing “Why” in Design Practice: Inspired by Simon Sinek

In the fast-paced design world, where creativity meets functionality, Simon Sinek’s concept of “Why” offers a profound way to start any project. For designers, understanding and articulating the purpose behind their work can lead to more inspired and meaningful creations. “Why” in Design Practice The W.H.Y is often referred to as your purpose, your mission, […]
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